Case Studies

Ramen Fusion is a contemporary ramen concept built around one simple idea: taking familiar Japanese elements and presenting them in a fresh, unexpected way. The identity combines bold typography, expressive graphics and rich food photography to create a brand that feels energetic, playful and instantly recognizable. Rather than relying on traditional restaurant branding, the goal

Inspired by Light. Designed to Be Seen. NOÓR takes its name from the Arabic word for light. But rather than treating light as a technical feature, the brand interprets it as a cultural and emotional force. That idea became the foundation of the brand. NOÓR was created for people who don’t see sunglasses as a

Argenta is a Romanian industrial engineering and construction company founded in 1993. Based in Năvodari, the company specializes in the prefabrication and installation of pipelines, industrial equipment, steel structures and storage tanks. Over more than three decades, it has grown to a team of over 250 people and delivered more than 1,000 projects across the

ODDKIN is a café and kitchen concept created for The Hague: warm enough to become a neighbourhood favourite, but strange enough to be remembered after the coffee is gone. The name shaped the whole project. “Odd” gave us permission to be playful; “kin” kept the brand human. Together, they describe a place where unusual characters,

Lumina Surgical Gynecology was created to redefine how women experience specialized gynecological care. The objective was to develop a brand identity that felt medically credible and highly professional, while avoiding the cold, clinical aesthetic commonly associated with healthcare providers. The brand needed to communicate expertise, trust, compassion, and innovation simultaneously. Beyond designing a logo, the

Nex Auto is a Dubai-based, technology-enabled automotive service company created to make car ownership easier offering maintenance, repairs, car care, service contracts and pre-purchase inspections, supported by free vehicle pickup and delivery. While based in Dubai, Nex Auto currently operates across Dubai, Abu Dhabi and Sharjah. The identity needed to reflect more than automotive expertise.

Maison S is a bakery and patisserie in Beirut created around the pleasure of freshly baked bread, delicate pastries and small moments that can improve an entire day. The identity needed to feel refined, but never distant. It had to reflect the care and precision associated with French pastry while retaining the warmth, generosity and

ONE is a nightclub in Montreal built around a single idea: exclusivity doesn’t need to shout. The name says it all before the logo even does. One night. One room. One standard. The brand needed to feel like a place worth being chosen for, not just a venue with good sound and better lighting. Every

Empire Pizza is a Texas-based pizza concept bringing together Italian roots, New York attitude and a fast, contemporary dining experience. The identity needed to communicate that combination immediately. It had to feel authentic enough for people who take pizza seriously, but relaxed enough not to take itself too seriously. The result is a bold visual

The Folks Assembly is an animation project we’re developing for YouTube. We started with the idea of bringing six very different personalities into one group. Before getting into their individual stories, we needed a name that captured what brought them together. “Folks” had the familiar, easygoing quality we were looking for. “Assembly” suggested a gathering,