insights

STOP WORSHIPING CONSISTENCY

Notes on branding by Henry Dahan - Founder, Creative & Brand Strategist

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FONTS HAVE FEELINGS TOO.

We know. We spend enough time with them.

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AI DIDN’T KILL CREATIVITY. IT RAISED THE STANDARD.

When execution becomes easier and ideas become abundant, creativity is measured less by what we can produce and more by what we choose to say.

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THE END OF BEAUTIFUL LOGOS

Why companies are investing more in systems than symbols.

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